Making Shockwave Therapy Pay Off: How to Charge and See ROI Fast

Making Shockwave Therapy Pay Off: How to Charge and See ROI Fast

Introducing shockwave therapy into your clinic can be transformative — not only for your patients but also for your business.
With proven results across tendinopathies, plantar fasciitis, sports injuries, and vascular health, shockwave is in growing demand. But to make it financially successful, you need a clear pricing strategy and a plan to achieve a fast return on investment (ROI).

This guide explores how clinics can profitably offer Medispec Radialspec™ and Omnispec™ shockwave treatments while maintaining clinical excellence.

 

Step 1: Understand Your Cost Base

Before setting your price, identify your true treatment cost per session. With Medispec systems, the great news is that consumables are minimal and maintenance costs are low.

Typical costs to factor in:

• Machine cost – (Radialspec™: entry-level; Omnispec™: multi-application investment)
• Consumables – minimal per session
• Staff time – usually 15–20 minutes per treatment
• Marketing costs – initial awareness campaigns, brochures, or online ads

Tip: Because Medispec systems are designed for high reliability and durability, your cost per treatment drops quickly as usage increases.

 

Step 2: Set a Competitive but Profitable Price

Across the UK and Ireland, shockwave therapy sessions typically range from (examples only):

Type of Clinic	Average Price per Session	Common Package Offer
Physiotherapy / MSK	£60 – £90	3–6 sessions
Podiatry	£65 – £95	3–5 sessions
Sports Medicine	£75 – £110	4–6 sessions
Multidisciplinary / Private Health	£80 – £120	6 sessions

For a Radialspec™ system, most clinics offer:

• Single session: £75–£85
• Package of 3 sessions: £210–£240
• Package of 6 sessions: £390–£450

For a multi-application Omnispec™, which covers orthopaedic, vascular, and sexual health treatments, you can justify a higher price:

• Single session: £100–£150
• Course of 6 sessions: £500–£750

The key is to balance accessibility with perceived value. Patients are willing to pay a premium for non-surgical, evidence-based, fast-acting treatments.

 

Step 3: Offer Tiered Packages

Patients often achieve best results after a series of treatments. Packaging them upfront improves clinical outcomes and guarantees predictable income.

Example structures:

• Introductory course: 3 sessions – great for first-time users
• Full recovery package: 6 sessions + review
• Maintenance plan: 1 top-up every 3 months

You can also combine Radialspec™ shockwave with other services:

• Manual therapy + shockwave
• Shockwave + laser therapy
• Shockwave + rehabilitation plan

This not only improves results but raises your average revenue per patient.

 

Step 4: Calculate Your ROI (Return on Investment)

Let’s take a conservative example (example equipment price only, please ask for a quote!).

Variable	Example Value
Shockwave system (Radialspec™)	£8,000
Average price per session	£80
Sessions per week	10
Gross weekly revenue	£800
ROI period	10 weeks

With steady patient flow, clinics typically recoup their initial investment within 2–3 months.
For higher-end Omnispec™ systems, ROI may extend to 4–6 months — but you’re accessing multiple revenue streams (orthopaedic + urology + vascular), increasing long-term profitability.

 

Step 5: Market Your Shockwave Service Effectively

Your ROI depends on utilisation — and utilisation depends on awareness.
Don’t let your new device sit idle — promote it actively.

Proven marketing tactics:

• Create a dedicated Shockwave Therapy page optimised for local SEO (keywords like “shockwave therapy near me” or “plantar fasciitis treatment [your city]”).
• Share before-and-after results or patient testimonials (with consent).
• Offer an introductory offer for new patients.
• Collaborate with local sports clubs, gyms, and podiatrists.
• Educate referrers with clinical flyers or webinars.

Add a clear call to action on every web page:
“Book your shockwave consultation today – non-invasive, drug-free pain relief.”

 

Step 6: Track, Evaluate, and Optimise

Monitor both your clinical outcomes and financial performance:

• Track average sessions per patient
• Monitor conversion rates from enquiry to treatment
• Record monthly device utilisation

Use a simple spreadsheet or your practice software to calculate ongoing ROI. Clinics that track data tend to optimise faster and improve profits by up to 25%.

 

Step 7: Leverage Omnispec™ for Multi-Specialty Growth

The Omnispec™ system adds flexibility that extends your ROI beyond musculoskeletal care.

You can expand into:

• Sexual health treatments (ED, Peyronie’s disease, female wellness)
• Vascular therapy (wound healing, circulation support)
• Pain management and rehabilitation

Each of these services attracts new patient demographics and higher-value treatment courses — significantly boosting profitability per device.

 

Example ROI Projection

System	Average Session Fee	Sessions/Week	Monthly Revenue	Typical ROI Period
Radialspec™	£80	15	£4,800	3 months
Omnispec™	£120	20	£9,600	4–5 months

 

Step 8: Keep Educating and Upskilling

Clinics that invest in shockwave training see better results and patient satisfaction.
Ensure your team knows how to use the protocols effectively and how to communicate benefits confidently.

Contact us to see how we can help! 

 

Final Thoughts

Adding Medispec shockwave therapy to your clinic is not just a clinical upgrade — it’s a smart business decision.

By setting competitive prices, building treatment packages, and marketing effectively, you can achieve rapid ROI while helping more patients recover without surgery or medication.

Both the Radialspec™ and Omnispec™ systems are built for durability, low running costs, and multi-disciplinary versatility — making them ideal investments for long-term practice growth.